Will Lowering SUV Prices Help Tata Motors and Mahindra Boost Demand?

Tata Motors and Mahindra & Mahindra Slash SUV Prices to Boost Demand

Tata Motors has reduced the starting prices of its flagship SUVs, the Harrier (Rs 14.99 lakh) and the Safari (Rs 15.49 lakh). Additionally, customers can enjoy benefits of up to Rs 1.4 lakh on other popular SUV variants.

“For electric vehicles, we’re offering unprecedented benefits on the Nexon.ev, with savings of up to Rs 1.3 lakh, making it more accessible than ever,” stated Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility.

The Punch.ev is also available with benefits of up to Rs 30,000, he added.

Similarly, Mahindra & Mahindra has announced a price cut for its XUV700’s fully-loaded AX7 range, now starting at Rs 19.49 lakh—a reduction of over Rs 2 lakh.