Behind the Scenes: How G.O.A.T Brand Labs Secured $21 Million in Funding from Top Investors

G.O.A.T Brand Labs Secures $21 Million in Mixed Debt and Equity Round

G.O.A.T Brand Labs, a leading roll-up e-commerce startup, has successfully raised $21 million in a combination of debt and equity financing from investors including BlackRock,

Mayfield, NB Ventures, and others. This infusion of funds comes amidst global challenges faced by Thrasio-style models. For instance, Thrasio filed for bankruptcy in February but managed to emerge from it by June with a revamped management team.

While G.O.A.T Brand Labs has secured $21 million, the company indicates that the round might extend, potentially raising close to $30 million in total.

“Our model differs from Thrasio’s in the US. We focus on acquiring and scaling multiple D2C brands, not relying solely on platforms like Amazon or Flipkart. Brands like Chumbak and Truebrowns have shown substantial growth, facilitating our fundraising efforts,” said Rishi Vasudev, co-founder of G.O.A.T Brand Labs, in an interview with Moneycontrol.

Vasudev did not disclose the company’s valuation.

“We plan to use the capital primarily for growth, expanding into quick commerce, exports, and offline stores. Our brands are scaling profitably, with some nearing the Rs 100 crore annual recurring revenue (ARR) mark,” added Vasudev.

Based in Bengaluru, G.O.A.T Brand Labs competes with Mensa Brands, which owns popular brands like My Fitness and Pebble.

Founded by Rishi Vasudev and Rameswar Misra in May 2021, G.O.A.T Brand Labs is an aggregator of D2C brands, investing in digitally native companies across categories such as fashion, home, beauty, and personal care. To date, it has raised over $80 million from

investors including Tiger Global, Flipkart Ventures, Rockstone Ventures, Nordstar, and Better Capital.