InstaAstro: Transforming the Astrology Industry with $2.3M Funding

InstaAstro, a leading online astrology platform, has secured Rs 18.50 crore (approximately $2.3 million) in a pre-Series A funding round spearheaded by Artha Venture Fund.

This funding round also witnessed contributions from LogX Ventures, Singularity Ventures, IR Capital Partners, Blume Founders Fund, and Aloke Bajpai, MD & CEO of Ixigo.

With this fresh injection of capital, InstaAstro is gearing up to introduce an array of new services designed to enhance user engagement and expand its range of spiritual and astrological offerings.

Introducing Exciting New Services

Nitin Verma, Founder and CEO of InstaAstro, reveals plans to launch spiritual e-commerce, daily pooja, and Reiki healing services.

“Embarking on this cosmic journey of growth, fueled by our recent ARR milestone and the unwavering support of our valued investors, is truly thrilling. Our latest offerings mark just the outset. With global expansion on the horizon, we’re committed to forging deeper connections with spiritual enthusiasts worldwide,” Verma expressed.

What Does InstaAstro Offer?

InstaAstro boasts impressive metrics, with over 200,000 monthly app installations and a daily consultation time surpassing 50,000 minutes. Anirudh A Damani, Managing Partner at Artha Venture Fund, commented, “Astrology holds broad appeal across economic strata. InstaAstro is well-poised to dominate the astrology market by offering dependable and budget-friendly services to its users. With its unique approach, InstaAstro is spearheading a shift in the online astrology sector, evident in its rapid and sustainable revenue growth.”

InstaAstro’s Expansion

InstaAstro has witnessed remarkable growth, amassing a substantial user base of over 5 million users and delivering over 20 million minutes of cumulative consultations throughout FY24.

Presently, the platform accommodates 1,500 astrologers, extending a diverse range of services encompassing horoscopes, tarot readings, and numerology. These services are available in various languages, including English, Hindi, and multiple regional dialects, catering to a broad audience.

Comparing InstaAstro with Competitors in the Online Astrology Sector

In a burgeoning online astrology sector, competition is fierce among prominent players such as GaneshaSpeaks, AstroTalk, Click Astro, and Bodhi, each making significant strides.

InstaAstro distinguishes itself by prioritizing personalized consultations and now offers an array of expanded services aimed at providing a comprehensive spiritual journey.