Is Fractional Ownership the Future of Real Estate Investment?

Navigating Real Estate Challenges: A Story of Innovation

In the dynamic landscape of real estate, the pandemic posed significant challenges for investors. Four friends in the Delhi/NCR area experienced firsthand the frustration of meager returns, with their investments yielding less than 2%. This scenario underscored a broader issue in traditional real estate avenues failing to meet financial expectations.

Exploring alternatives like high-end vacation homes revealed its own complexities, primarily due to the prohibitive entry costs. Despite the allure of luxury properties and potential returns, accessibility remained a hurdle for average investors.

Recognizing this gap, Mohit Gupta, alongside Abhishek Madhukar, Puneet Gupta, and Aashish Raj, founded Equity Address in 2021. Their vision? To democratize access to luxury real estate through fractional ownership, offering properties ranging from 2 BHK apartments to 4BHK private pool villas.

However, despite the promising concept of fractional ownership, challenges persisted. Limited awareness, regulatory hurdles, and complexities in managing shared property rights hindered its widespread adoption.

Equity Address emerged to bridge this gap, simplifying the investment process and making luxury vacation homes accessible to a broader audience. Through innovative solutions and fractional ownership options, they aim to revolutionize the real estate investment landscape, offering both financial benefits and personal enjoyment without the traditional barriers.

Who Founded Equity Address?

Mohit Prem Gupta serves as the co-founder and Chief Marketing Officer (CMO) of Equity Address. Prior to launching Equity Address, Gupta co-founded The Venya, where he continues to be actively involved as the CMO.

Gupta’s extensive professional journey includes notable roles at TheKnottyTales, Unilever, StitchMe, Futurebrands Consulting, Shiupra Estate, DLF Limited, Reliance Retail, and Landmark Group, predominantly specializing in marketing leadership positions.

The Genesis

Equity Address embarked on its journey in 2021, initiated by four close-knit associates—Mohit Gupta, Abhishek Madhukar, Puneet Gupta, and Aashish Raj—driven by their dissatisfaction with the returns from real estate investments in the Delhi/NCR region amidst the pandemic. In pursuit of a more rewarding and enjoyable investment avenue, they conceived a platform aimed at democratizing the ownership of upscale vacation homes, offering both financial gains and personal fulfillment.

This vision materialized into Equity Address, a tech-savvy fintech platform headquartered in Delhi, pioneering a groundbreaking approach to fractional ownership, thereby broadening access to luxury vacation residences.

Operating on the principle of tokenized ownership, Equity Address enables investors to collectively own premium holiday properties through fractional investments. This innovative model not only lowers the financial entry barrier for investors but also grants them access to rent-free vacations and potential rental income, presenting an enticing alternative to conventional real estate ventures.

Managing Every Investment Detail

At Equity Address, we specialize in overseeing every aspect of your investment journey. From handling paperwork to conducting thorough asset valuations and ensuring transparent title reports, we streamline the entire process for investors. Our diverse portfolio spans from 2 BHK apartments to lavish 4 BHK private pool villas, with investment opportunities starting from just Rs 17 lakh.

Our innovative business model centers on charging a platform fee for facilitating the purchase and resale of fractional ownership, while also earning management revenue from rental income. Additionally, we’ve introduced Venya, a premier hospitality platform that carefully selects luxury holiday properties for short-term rentals. Through a revenue-sharing model with property owners, Venya offers a hassle-free way to generate income from upscale properties without the burdens of property management.

Despite our humble beginnings with an initial investment of $100K from our founders, Equity Address has already amassed $200K in revenue. Moving forward, we’re committed to further amplifying this figure in the upcoming year.

While we acknowledge competition from both domestic and international players in the fractional ownership and vacation rental sectors, we distinguish ourselves with Venya’s exclusive rental forecast feature. By leveraging data analysis, Venya provides accurate estimates of rental rates, setting us apart in the market.

Expanding Portfolio and Growth Plans

In the coming future, Equity Address is set to broaden its array of vacation homes, enticing more investors into its fold. With a vision to amplify its presence, the company is gearing up to secure additional funding, propelling its expansion efforts across India and venturing into the realms of MENA, SEA, and Europe.

Furthermore, Equity Address is poised to introduce a Luxury Residence Fund, offering a platform for global co-ownership of upscale holiday properties. This initiative is aimed at providing Indian investors with avenues for international property investment. Through these strategic moves, Equity Address endeavors to revolutionize the landscape of vacation home